Any SEO campaign can be overwhelming to the non SEO. Let’s take a look at some basic strategies you can adopt that will help you climb the SERP ladder.
First of all, let’s talk about what local SEO is. BrighLocal defines it as follows:
Local SEO is an effective way to market your business online. It helps businesses promote their product or service to local customers at the exact time they’re searching for them.
There is a lot that goes into a local SEO campaign but let’s look at some of the basics.
You need a technically sound website that provides a great user experience, with stellar content relevant to your local industry. You can’t overlook conversion optimization either. While conversion optimization doesn’t tie in directly with your SEO strategy, why increase your presence if you aren’t able to convert visitors – get them to take action?
A citation is a mention of your business (NAP – Name, Address, Phone Number) across the web. Some popular places for citations are Google Places, Yelp, and Yellow Pages. There are literally hundreds of places to list your business and even some industry specific ones.
Citations should match 100% everywhere they appear and an effective campaign has a strategy in place to monitor and update incomplete, duplicate, and inconsistent citations.
Reviews are huge. The majority of people read online reviews before buying a product or service. 84% of people trust online reviews as much as a personal recommendation. That is powerful!
You should have a review acquisition strategy in place and stay on top of them. Remain active on the main sites your consumers are active on.
You didn’t think you would see the acronym “SEO” without the mention of backlinks, did you? Backlinks are one of the main factors taken into account when indexing your site.
Audit your existing link profile and examine it thoroughly. All links aren’t equal. In fact, the wrong links can be very detrimental to your SEO efforts.
As always, creating stellar content will greatly increase the likelihood of you getting some good, natural backlinks. Links from related sites are ideal. More is not always better. Remember, any craziness going on and you will more than likely be penalized.
Identify the social media platforms your ideal customers are most active on and become active yourself. Develop a strategy for participation and keep in mind, these platforms are not to sell on. They are for relationship building. While it is acceptable to post the occasional promotion you might be running, don’t overdo it. Keep these types of posts to a minimum. They should really be 10% or less of your posts.
You are more or less using this to enhance the customer experience and provide customer service. Pay attention to your customers’ needs/complaints and respond accordingly.
Google is in the experience business. If you find yourself overwhelmed with all of this information, remember that as long as you are truly adding to a great user experience, you are on the right track!
If you’re looking for some professional help with your SEO, contact us or schedule your free consultation.