So, you’ve been putting off updating your website and making it mobile friendly for some time now? I get it you’re busy. You have things much more important than worrying about a mobile friendly site – some “real work” to do.
I’m hoping that by the end of this rant, I’ll convince you this needs to go right in the section of your to-do list that includes tasks like “eat” and “breathe”, because it truly is that important!
It shouldn’t come as too much of a shock to you. This has been happening for several years now.
Everyone has a mobile device these days. We spend more time on phones and tablets than we do our desktops or laptops, it’s a fact. The majority of all searches are input on mobile devices.
This article from 2016 shows that “nearly 60% of searches are now from a mobile device” (August of 2016). That was 2 years ago. What do you think that number is now?
In 2015 Google unleashed “Mobilegeddon“. The main effect of this update was to give priority to websites that display well on smartphones and other mobile devices since mobile search was growing so rapidly.
According to Moz’s Google Algorithm Change History:
“On March 26th, 2018 Google announced that the mobile-first index was finally “rolling out.” Since the index has been in testing for many months, and Google has suggested they are migrating sites gradually, it’s unclear how much impact this specific roll-out had on the overall index…”
Over time, as they migrate sites over, we will see a drastic drop in the rankings of sites that are not mobile optimized. (Mobilegeddon 2?).
It makes perfect sense. Google is in the user experience business. Why would they want to ranks sites that look visually unpleasing to the eye on a phone or tablet? That would be providing an unpleasant user experience and ultimately people would stop using Google as their primary search engine.
Not only will having your site optimized for mobile usage ensure you climb in the SERPs, but it will help with other things as well.
If you have a site that’s visually unpleasant on a phone, I guarantee your bounce rate is super high. Go ahead, check the analytics yourself.
Think about the last time you clicked on a search result and realized it wasn’t mobile friendly. More than likely, you instantly hit the back button.
We have all done this at some point. People are doing it to your site too. If you have a high bounce rate, what message does that send to Google?
People are clicking on your listing in the search result then, within a few seconds, hitting the back button. Basically saying to Google, “this wasn’t what I was looking for at all.”
If a lot of people say that to Google, do you think Google will keep listing your site in the search results?
I could go on and on about this but I think I’ve made my point. If you don’t want your business to decline, you MUST optimize your site for mobile!
I hope you now see the importance of this and are reconsidering putting this off any longer. Your business could depend on it!